
The elite-proven method to break your Personal Best ─ built on the strategy behind Kipchoge's records
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By run #4, we can usually predict finish time with 95% accuracy ── using our unique blend of elite knowledge and technology.

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5 principles. Designed for every runner. Born in Kenya. Now in your pocket.

Secret #1
Build phase. Intensity phase. Taper. Every week planned around A and B races to peak exactly on the big days.

Secret #2
Paces and workouts update every week based on actual performance — not on rigid templates.

Secret #3
S&C built into the plan. Kipchoge's own drills for an injury-free career.
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Secret #4
Coming SoonRace-day nutrition strategy powered by Maurten — down to the gram, every mile of the day.

Secret #5
Compounding progress — week after week — and the finish time takes care of itself.

From a training camp in Kenya to the streets of New York — how Kotcha came to life.
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